Integrated Sampling

Flavor’s mission is to modernise product sampling. This mission is centred on our Integrated Sampling model.

By curating the perfect mix across Live, Digital + In-Home Sampling channels that engage consumers across different elements of their lives (rather than specialising in one type of sampling), Integrated Sampling is uniquely positioned to able to design the best possible sampling solutions for food, drink + personal care brands.

Alongside our data-led + full service offering, Integrated Sampling creates more effective and sustainable sampling campaigns.

Product Sampling Agency

Live Sampling

Live Sampling is the most traditional method of product sampling, that takes advantage of locations with high footfalls or specific audiences to hand out products and engage with consumers. This can range from offices + stations through to festivals + supermarkets.

How Flavor does it

By using a wealth of campaign, consumer, social + postcode data points; we define areas that are high in density of specific audience profiles, and create journey plans that minimise audience wastage and maximise effectiveness.

Flavor’s proprietary measurement methodology is integrated throughout all sampling channels to track, gather and provide insight on audience, purchase, recommendation + consumer feedback.

The Stats

23% Average Claimed Purchase Conversion

69% Average Likelihood to Purchase Conversion

80% Average Recommendation Conversion

17 Average Net Promoter Score

Pros: Face to face + high level engagement, activates at point of purchase, creates content, low cost per sample at scale.

Cons: Targeting is never 100%, audience wastage, reliant on locations with high footfall, poor sustainability (logistic requirements + litter) , more difficult to track effectiveness, high cost per sample unless scaled.

Flavor’s Live Sampling Capabilities

  • Strategy
  • Partnerships
  • Creative development
  • Campaign integration
  • Production
  • Event booking
  • Execution
  • Staffing
  • Storage + logistics
  • Measurement + feedback

LIVE SAMPLING CHANNELS

  • IMG_5105
  • IMG_5950
  • IMG_5099
  • IMG_5103
  • IMG_5095
  • IMG_5121
  • IMG_5123

DIGITAL SAMPLING CHANNELS

  • IMG_5129
  • IMG_5133
  • IMG_5134
  • Influencer-Sampling

IN-HOME SAMPLING CHANNELS

  • IMG_5116
  • IMG_5118
  • IMG_5114
  • IMG_5115
  • IMG_5125
  • IMG_5844
  • AIRBNB SAMPLING (1)

Digital Sampling

Digital Sampling utilises a variety of digital media, social media, influencer, CRM + web traffic, serving highly targeted audience profiles and offering them a chance to claim a free sample. Samples are then sent directly to the consumer’s doors for them to try in the comfort of their own home.

How Flavor does it

By creating a trusted line of communication between the brand and consumer (by offering a free sample and collecting consumer data), we are able to take the consumer through the entire purchase funnel; from awareness by serving the advert, consideration by collecting their data and offering more info on the product, intent when the sample is delivered and tried in their home, and through to action with remarketing techniques to drive purchase, recommendation or reviews.

Flavor’s proprietary measurement methodology is integrated throughout all sampling channels to track, gather and provide insight on audience, purchase, recommendation + consumer feedback.

Product Sampling

The Stats

39% Average Claimed Purchase Conversion

74% Average Likelihood to Purchase Conversion

85% Average Recommendation Conversion

51 Average Net Promoter Score

Pros: Highly targeted, able to drive a variety of actions effectively (purchase, reviews, content etc.), no reliance on footfall, sustainable, captures opt ins for Brand CRM, excellent conversion.

Cons: Higher cost per sample due to ad cost, logistics + fulfillment.

Flavor’s Digital Sampling Capabilities

  • Strategy
  • Creative development
  • Campaign integration
  • Digital + Social Media management
  • Execution
  • Storage, fulfillment + logistics
  • Measurement + feedback

LIVE SAMPLING CHANNELS

  • IMG_5105
  • IMG_5950
  • IMG_5099
  • IMG_5103
  • IMG_5095
  • IMG_5121
  • IMG_5123

DIGITAL SAMPLING CHANNELS

  • IMG_5129
  • IMG_5133
  • IMG_5134
  • Influencer-Sampling

IN-HOME SAMPLING CHANNELS

  • IMG_5116
  • IMG_5118
  • IMG_5114
  • IMG_5115
  • IMG_5125
  • IMG_5844
  • AIRBNB SAMPLING (1)

In-Home Sampling

In-Home Sampling piggybacks (both logistically and by leveraging brands’ reputations) on services that already deliver into consumers’ homes by including a sample as a gift alongside their order + whilst they are in a positive, receptive mood.

How Flavor does it

We are proud to be channel agnostic in our approach. Rather than having exclusive agreements (and the set sales targets that go alongside it), Flavor  have over a thousand trusted and certified partners – that range from household names like Hello Fresh through to Take Away restaurants able to target at postcode level.  

Our partnership database + audience profiling tools enable us to refine and curate bespoke mixes of partners to offer the perfect selection for brands to reach + engage their own specific target audiences.  

Flavor’s proprietary measurement methodology is integrated throughout all sampling channels to track, gather and provide insight on audience, purchase, recommendation + consumer feedback.

The Stats

31% Average Claimed Purchase Conversion

72% Average Likelihood to Purchase Conversion

59% Average Recommendation Conversion

23 Average Net Promoter Score

Pros: Lowest cost per sample, extremely sustainable, good targeting, leverage brand reputations, no reliance on footfall,opportunity for content, strong conversion.

Cons: Lower engagement as product samples are included alongside other items.

Flavor’s Digital Sampling Capabilities

  • Strategy
  • Partnerships
  • Creative development
  • Campaign integration
  • Digital + Social Media management
  • Execution
  • Storage, fulfillment + logistics
  • Measurement + feedback

LIVE SAMPLING CHANNELS

  • IMG_5105
  • IMG_5950
  • IMG_5099
  • IMG_5103
  • IMG_5095
  • IMG_5121
  • IMG_5123

DIGITAL SAMPLING CHANNELS

  • IMG_5129
  • IMG_5133
  • IMG_5134
  • Influencer-Sampling

IN-HOME SAMPLING CHANNELS

  • IMG_5116
  • IMG_5118
  • IMG_5114
  • IMG_5115
  • IMG_5125
  • IMG_5844
  • AIRBNB SAMPLING (1)

Target with purpose
Captivate with relevance
Measure everything

Campaign March 21, 2019